We promoted communication among 16 social entities at the 8th Edition of Storytelling For Social Impact
Goal
Train students on the Master’s Degree in Creative Direction, Content and Branding to develop awareness campaigns for social organizations in Madrid.
Solution
Throughout the course, the young students delved into the keys to developing and implementing a creative communication strategy. All this practical knowledge enabled 84 students to carry out transmedia campaigns to amplify the message and work of 16 organizations: Fundación AVA, Fundación Capacis, Fundación Deporte y Desafío, Asociación Arcópoli, Fundación Alicia y Guillermo, Fundación Avintia, Fundación Oryon, Bahadur Project, Ekisil, Asociación Nuevo Horizonte, Fundación Plaza de los Oficios, APDHE, Fundación A La Par, APRAMP, and Youth & Business.
The creation and launch of the campaigns was made possible thanks to the decisive contribution of Julio Alonso, executive creative director at LLYC, who brought his experience and extensive knowledge to each of the sessions.
His presence was instrumental in helping the students carry out the different phases of the creative process until its completion, acquiring key concepts and tools and drawing inspiration from the advice and examples he shared throughout the course.
In this edition, the winning campaigns were those created in support of APRAMP and APDHE.
“Mercancía Humana” describes the reality of women who are victims of trafficking and smuggling, and does so explicitly, without hesitation and in a very graphic way, with the aim of raising awareness about this situation that unfortunately affects a large number of women around the world.
“Los Derechos no se defienden solos” is an invitation to raise your voice and stand up for human rights in these times of threat, violence, and discrimination. The campaign calls for mobilization as a fundamental way to stop the rollback of rights and freedoms.
We will continue working in collaboration with social entities, supporting and promoting their communication so that their activities, causes, and impact reach as many segments of society as possible.
The students have produced inspiring and courageous work that undoubtedly perfectly represents the harsh reality faced by women who are victims of trafficking, leaving no one indifferent.
