Our commitment

To be a Foundation that drives the positive and responsible use of technology among youth through communication, creativity, and influence, placing the talent of LLYC’s professionals at the service of new generations so they can lead their relationship with Artificial Intelligence and social media with critical judgment, ethics, and emotional health.

To be a Foundation that generates social value through Marketing and Corporate Affairs from the expertise of our professionals.

The José Antonio Llorente Foundation is governed by the values of Alliance, Audacity, Global Vision, and Pluralism—principles that guide our actions to drive social transformation and progress.

At LLYC, we materialized our desire to contribute to social change through our solidarity, commitment, and expertise as a global communication firm by establishing the José Antonio Llorente Foundation in 2016.

We decided to place the lens of technological humanism at the core of our value proposition, giving young people a LEADING ROLE—rather than just a passive audience—by betting on their talent and potential.

The José Antonio Llorente Foundation connects young people across Europe, the United States, and Latin America who seek to generate a positive social impact, particularly in the use of technology, to build a more humane world.

To articulate this vision, we focus our efforts on four major strategic areas:

Critical Thinking

We connect youth to take action against the ethical and disinformation challenges of the digital environment. We combine this talent with our expertise in strategic communication so that they can lead the construction of a more democratic, informed, and free society—transforming technology into a tool for human understanding and decision-making.

Mental Health in Connected Environments

We connect youth to create spaces for reflection and to lead the shift toward a healthy digital culture. In the face of hyper-connectivity and overexposure, we bridge young talent with LLYC experts and volunteers to promote a mindful and humane use of technology, ensuring the digital environment serves as a driver of emotional well-being and never a barrier to personal development.

Online Inclusion

We connect youth to raise awareness about online safety and respect. We transform virtual environments into spaces of understanding where diversity is our greatest strength. We work to ensure that technology is, above all, an inclusive bridge that protects the dignity of every individual.

Digital Literacy

We connect youth to close the opportunity gap. We foster a shared learning network, equipping them with the technological skills needed to lead the workforce of the future. Our goal is to transform education into a tool for social mobility, enabling every young person to forge their own path in a more humane digital economy.

The José Antonio Llorente Foundation understands that corporate responsibility is not just about generating economic value; it must simultaneously contribute to building long-term, sustainable value in society by taking the initiative and making a difference for vulnerable groups.

This is a reality thanks to over 1,100 LLYC professionals and their steadfast commitment across 13 countries, contributing their expertise in creativity, influence, and innovation to projects with a positive social impact to transform realities with their best ideas.

Only LLYC employees can participate as volunteers. We carry out corporate volunteering through a “1+1” framework: for every hour of personal time a volunteer dedicates to a charitable project, LLYC matches it with an hour during the workday.