AI and creativity: the two key ingredients of the JALL Foundation’s end-of-year initiative

The José Antonio Llorente Foundation closed 2025 by promoting its traditional end-of-year initiative, which included various activities in several countries. On this occasion, the premise was to combine José Antonio Llorente’s two passions: soccer and art. From there, activities and workshops were designed for young people, including an innovative element: AI.

The initiative involved the participation of 254 young people. Each activity was designed to awaken the participants’ passions, helping them discover their skills and recognize their talent and how they can enhance it through artificial intelligence and new technologies.

The role of all the LLYC volunteers was fundamental in achieving these objectives. With their time, solidarity and commitment, they managed to develop different activities on a global level:

Madrid

Irene Rodríguez, president of the Foundation, guided the young people from the Capacis Foundation on a tour of the works of art hanging in the office, after receiving a short masterclass on AI from Alex Murillo and Quim xxx. Inspired by this, the young people got to work with their scissors and applied the collage technique to create a collective work guided by Marisa Maestre, the illustrator of UNO magazine.

Brazil

The volunteers visited the Digital Solvers studios with the young people from Instituto C, who, with the help of AI, created a script and then recorded a short film.

Argentina

The activity focused on a visit to the Estadio Monumental in collaboration with the Fundación River Plate, so that the young people could get to know the home of their idols and then imitate them in a match at the nearby facilities.

Peru

The volunteers prepared a gymkhana for the young people of the Asociación Kantaya to encourage interaction, teamwork, and the development of physical and mental skills through sport and play.

Dominican Republic

The end of the year was planned as a time to reflect with the young people from the Abriendo Camino Foundation, who had participated in Voces Futuras, on everything they had learned in 2025 and the challenges they wanted to set for themselves for the coming year.

Colombia

Volunteers organized various activities with vulnerable young people from the Casa B Foundation, including filming a short film with the help of AI and organizing a gift-giving event.

Chile

With World Cup fever in full swing, volunteers took young people from the María Ayuda Foundation to the National Stadium to feel like their idols.

Thanks to the super volunteers from each of the operations for leading the initiative and to all the volunteers for participating and getting involved in sharing their time and knowledge with young people.