Annual Report
A TRANSFORMATIONAL LEGACY .
JOSÉ ANTONIO LLORENTE
José Antonio founded LLYC in 1995. He is widely recognized as one of the most influential Spanish figures in the world of communications.
He dreamed of building a firm that didn’t just transform businesses, but transformed lives — leaving a lasting mark on everyone who became part of LLYC.
His passion for technology was never just about innovation — it was about its ability to amplify our skills, open new doors, and create smarter solutions.
We want a better society. And we’re convinced that a better society can be built with communication that is honest, intelligent, effective, and innovative.
JOSÉ antonio llorente
founding partner of llyc
NOW, OUR FOUNDATION CARRIES HIS NAME
José Antonio firmly believed that communication fosters understanding and trust among people, companies, and institutions — essential elements for economic and social progress. To continue this powerful legacy, Irene Rodríguez has stepped into the role of Chair. Her close connection to José Antonio and alignment with his values make her uniquely positioned to carry forward our mission.
This space is a tribute to our Founder and the vision he left behind.
A VISION THAT DRIVES CHANGE
Inspired by José Antonio Llorente’s vision, we connect young people across Europe, the United States, and Latin America who are eager to make a positive social impact — particularly through the responsible use of technology — to help build a more human-centered world.
We do this through our expertise in Marketing and Corporate Affairs, and through the talent and creativity of the LLYC volunteers who bring our initiatives to life.
THE TRANSFORMATIVE POWER OF YOUTH
In 2024, we focused our efforts on projects that position young people as the protagonists of change. We equipped them with tools to harness their potential and use technology responsibly so they are ready to lead a true transformation in society.
Our goal is to support initiatives that promote a healthy digital culture among youth, raising awareness about the importance of using technology wisely and ethically.
29%
of LLYC employees participated as volunteers
25%
of volunteers were senior professionals
3
SIGNATURE PROJECTS
STORIES OF TRANSFORMATION
Real lives transformed
FUTURE VOICES. 5th Edition
Hundreds of young people in vulnerable situations have gained communication and soft skills that will help them face their personal and professional futures with greater confidence.
1.002
youth participants
+69% vs. 2023
13
partner organizations
145
volunteers
+12% vs. 2023
34%
of volunteers were senior professionals
912
hours of training delivered
PARTNERS IN 12 countries
Fundación Cimientos (Argentina), Plano de Menina (Brazil), Fundación Cerro Navía Joven (Chile), Fundación Siigo (Colombia), Fundación Nuestros Jóvenes (Ecuador), Fundación Plaza de los Oficios, Fundación Iter (Madrid), Christel House México (Mexico), Kantaya (Peru), Fundación TAC (Panama), Centro Multicultural de Formação (Portugal), Fundación Abriendo Caminos (Dominican Republic), Lotus House (Miami).
I’ve learned to believe in myself and my abilities so I can build a solid foundation for the future. It’s been a wonderful experience.
ISAAC
FUTURE VOICES PARTICIPANT
We’re proud to help build bridges and shape a better future for young people — but more than anything, we learn from them and draw inspiration.
Renata Sánchez
volunteer, Dominican Republic
A bold commitment to transformation
IE – Fundación José Antonio Llorente Scholarships
We launched the IE – Fundación José Antonio Llorente Scholarships in partnership with the IE Foundation to support the education of talented young people and invest in their potential to drive change.
2
full scholarships per year
100%
tuition coverage
Internships
Internship at LLYC
Open to students from all 13 LLYC countries
3 MASTERS
Supervolunteers
Florencia Cañellas
No hay voluntarios disponibles en este país.
Francisco Aylwin
Catalina Rodríguez
Felipe Pérez
Valentina Torres
No hay voluntarios disponibles en este país.
Juan Eduardo Hernández
Carlos Parry
Lucía Mariño
Lucía Morollón
Ruth Sánchez
Luisette Gudiño
Elizabeth Balderas
Rafael García
Romina Estrada
Laricin Lenon
María Mercedes Ocaña
Francesca Oré
Paloma Beoutis
Bruno Simoes
Juan Cohen
Access the full report
Download our report
Previous years' reports
| Date | Title | Downloads |
|---|---|---|
| 2024 | Annual report 2024 | Scroll-ENG.pdf |
| 2023 | Annual report 2023 | Memoria-Anual-2023_EN-3.pdf |
| 2022 | Annual report 2022 | MEMORIA_ANUAL_2022_Fundacion_LLYC-1.pdf |
| 2021 | Annual report 2021 | MEMORIA-ANUAL-2021-2.pdf |
| 2020 | Annual report 2020 | MEMORIA-ANUAL-2020-1.pdf |
| 2019 | Annual report 2019 | MEMORIA-ANUAL-2019-1.pdf |
| 2018 | Annual report 2018 | MEMORIA-ANUAL-2018-2.pdf |
| 2017 | Annual report 2017 | MEMORIA-ANUAL-2017-1.pdf |