3rd edition of the CAPTA project
Objetive
Training women entrepreneurs in digital communication to grow their businesses and improve their quality of life.
Solution
We collaborated with Fundación Calicanto on their CAPTA project in Panama, which becomes more enriching each year by empowering women entrepreneurs and equipping them with communication and branding tools to strengthen their businesses.
Fundación Calicanto, a renowned nonprofit organization in Panama, provides women at risk of social exclusion with opportunities to improve their lives and communities. They offer psycho-emotional tools to help women adapt to new realities, including workshops on emotional intelligence, virtual communication, and resilience.
Every year, the project has been marked by the friendly welcome and excitement of all the women from Fundación Calicanto who have participated in the training.
Impact
Volunteers from LLYC Panama trained ten women entrepreneurs to enhance their knowledge of online sales optimization and product branding. The goal is to empower them to expand their businesses and improve their quality of life.
It’s so rewarding to share even a little bit of knowledge with other women to support their personal and professional growth. I hope it contributes to their success
