We contributed to the communication efforts of 16 social entities in the 9th Edition of Storytelling For Social Impact

In the ninth edition of Storytelling for Social Impact, we expanded our reach by collaborating with 16 social organizations. A total of 110 students from IE University took part in designing transmedia campaigns, applying the knowledge gained from our professionals and making a significant contribution to these NGOs’ communication strategies. Creative campaigns were designed for: Fiet, Fundación Capacis, Fundación Deporte y Desafío, Coloria, Fundación Alicia y Guillermo, Fundación Avintia, Fundación Oryon, Surfriders, Ekisil, Asociación Nuevo Horizonte, Fundación Plaza de los Oficios, APDHE, Bocatas, Achalay, APRAMP, and Youth & Business.

The creation and launch of these campaigns would not have been possible without the involvement of Julio Alonso, Executive Creative Director at LLYC. His expertise and deep knowledge were evident in every session, making a crucial difference in the project’s development.

His involvement was key to helping students successfully complete each phase of the creative process, incorporating essential tools and concepts while drawing inspiration from the advice and examples shared throughout the course.

In this edition, the winning campaigns were those created in support of Fiet and Fundación Capacis.

“La Oportunidad Perfecta” (“The Perfect Opportunity”) reflects the reality of human trafficking from its origin, where a simple job offer can drastically alter a person’s life—though in a way completely opposite to what they imagined.

“Mínimo Legal”(“Legal Minimum”) explores the issue of job placement through the loopholes many companies use to dodge their legal obligations, driven by the minimal financial penalties they face.

We will continue working in collaboration with social entities, supporting and boosting their communication so that their activity, cause, and impact reach as many sectors of society as possible.